Industry Resource

7 Mistakes Bridal Shop Owners Make and How to Fix Them

Post by
Kayla Tyler
7 Mistakes Bridal Shop Owners Make and How to Fix Them

Weddings are one of the most important and anticipated days in a young girl’s life. She is usually dreaming of this day, with all the tiny details played out in her head and shared with friends. 

Time goes on and the dreams go somewhere in the far corner of her mind, but not entirely forgotten. 

In such a crucial and emotional time in someone’s life, as a wedding is, you need to accommodate your customer with the best practices. 

If you are a bridal shop owner, you need to consider many things, including some common mistakes made by starting out shop owners. 

In this article, we discuss some mistakes made by stores unintentionally, which can hurt your business. Let's dissect each with alternate best practices to rectify each. 

  1. Specific Inventory 

Some store owners make the mistake of having a wide variety of inventory from evening gowns to prom gowns to quinceanera dresses. You might think: Why would range be a mistake? When you open a store aiming to target bridal gowns but then diversify inventory too much, no specialization can take place. Your shop can lose consistency and your staff can become confused with less specific knowledge of each of your different products. In the end, it develops an inconsistent image. 

  1. Trunk Show and Sample Trafficking 

Placing your product in front of the client can help increase business significantly, but can also risk the loss of product samples. The best solution is to find and utilize an Inventory Management System for sample management and sample trafficking. 

Finding a platform that can track your samples gives you the power to keep track of every article, forecast trends, and restock the sizes sold. Trunk shows are perfect for the business and reaching new customers, but trunk shows are done best when inventory is managed well.  

  1. Stock Wisely 

It is a common mistake to overbuy a trending style. Trends come suddenly and with huge profit, but also end abruptly. You wouldn't like to end up with an item that has no probability to be sold postseason. Record and track what each client or potential customer has to say about your product, which styles they tend to prefer versus which styles sell less. This way you can understand your client better and be able to predict their needs in each coming season. 

  1. Choose Suppliers 

Offering designs that fit more than one style and different body types is a crucial element in store success. The store should look stocked with options so that consumers feel catered to. To reach such a point, you should have a supplier that makes this possible for you. Maintaining multiple suppliers can help add some variety. 

  1. Customer Feedback 

As mentioned above, it is vital to take notes of the feedback you receive. Make note of both negative and positive feedback in order to note consistencies among different customers.  This feedback can be constructive and help you grow your business alongside the changing consumer needs. 

  1. Location Matters

It is essential to have your store located in a visible and convenient spot. If you’re already in a non-ideal spot, thanks to the digital era we’re in, you can find a visible and convenient spot online to reach your customers. This means finding out where your target consumers spend their time online and how to reach them there. The right tools of digital marketing can help you boost your brand’s exposure and gain popularity. When a bride finds something they love, they are more than happy to travel to another city or pay the shipping. 

  1. Décor of the Store

Finally, the most important aspect for last. No matter how the ideal your store’s inventory is, the décor can make or break how your business runs. If you have a lot of inventory, it is not wise to display it all at once. A clustered display is a huge turn-off. Eight out of ten times, customers get flustered with a display that's too crowded. This may cause you to lose the customer even before they browse. You might display some high appeal and intricate pieces on the display floor and save the best item for the display window. Shuffling every once in a while is also advisable, while you can have the remaining articles hanging away nicely without blocking the view. Some high-end stores also include a digital catalog that gives the customer a good idea of what to expect in store.