Now that you have your e-commerce store live and bustling, it is time you consider hiring a fashion PR agency. There are times when you want to make a launch, have a celebrity to become the face of your brand and ambassador, or even want PR for a showroom in a new city. This requires dedicated professionals in the field, and thus, you need to hire a proficient PR agency for your fashion brand.
You might need to arrange a few things before beginning your search for a PR agency. You may need to have your launches scheduled, an in-house production, and marketing team, all set to ensure the smooth functioning of your PR machinery. Here is how you select the best fashion PR agency.
Expertise in Fashion: Does the PR agency have the expertise of working with fashion eCommerce brands similar to yours? If yes, check out their previous work. It’s smart to choose firms that know the way the fashion industry works.
Can They Deliver? At the onset, every firm may claim to do big things and deliver impactful results. However, take time to go through their portfolio. Have they taken full control of campaigns and boosted the image of the brand they represented? If they are as good as they say, you shall find it out in this step.
Matching Wavelength: Not every PR agency will know how fashion PR works. In the fashion world, influencers are everything, and only seasoned PR professionals can deliver it. If your gut feeling is not making you listen to all of their claims, don’t go for it at all. You need to make sure that the agency has a dependable sample management system so that all PR request can be fulfilled and your sample are not getting lost or stolen.
No Far-fetched Deal Promise: Many PR agents claim that they may connect you with the who’s who of your industry or the entertainment world. Do not fall for these claims. Do a little background research about these claims; however big a brand they may be.
Efforts to Bespoke Plans: When you ask for the PR agency to send you a proposal and a detailed program of how they would help you, what do they do? Do they send you a standard copy of the program or customize the PR machinery to fit your business needs? If the firm does not do any customization for your business, don’t sign them up.
In the end, we urge you to take sufficient time to do background research before collaborating with any fashion PR agency for your e-commerce brand to prosper.